Having grown over the past 10 years, PlayUKInternet ran seperate systems for each of its lottery products, customer & affiliate management, email & sms marketing, and payment processing. Within 12 months Symfony Digital Solutions designed, developed and implemented a single system that handles all the businesses functions and provides a solid framework for future expansion. Along with the developmental undertaking, new website designs were implemented to consolidate the brand identity. All the historical customer and transactional data was centralised into a single database, allowing more efficient and effective customer management. New features included real-time online payment processing, centralised wallet facility and a single login system for the multiple domains.

View the websites:
www.playeuromillions.com
www.playuklottery.com
www.playminiuklotto.com
www.playukinternet.com


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